Thirteenth International Conference on Design Principles & Practices

Abstract

This paper explores the relationship between design and postmodern exhibitions. Using exhibitions as conceptual contexts, exhibit objects can be interpreted as visual culture symbols. Through the theoretical filter the existentialism of J.P. Sartre, the everyday object-building is defined as multiple in the post-industrial condition and is characterized by many heterogeneous properties. As case studies will be used exhibitions with everyday life objects. Through an experiential and idiosyncratic review of these case studies and by using metaphor, parallax and patafor as tools, each subject is reviewed through interdisciplinary references. Each object acquires multiple properties depending on the different context it is placed in, upgrading aestheticization as a tool of contemporary design and postmodern curation as a method of designing visual culture symbols. Result of this method is the revelation of a design process through interconnections using the exhibition statement and the shock theory of W. Benjamin. As a result, the conceptual parallax of object-building leads to a spatial, as the viewer can change the flow of the exhibition and create new narratives using the references of each object as “filters” of interpretation and perception of the other objects. The new state of exhibition refer to an evolutionary process from old, to newer and latest, influencing physical to digital and vice versa. Terms such as the everyday object, the prototype, the mass production object, the exhibited - art objects will be interpreted in relation to postmodern exhibiting methods that lead to new human functions and desires as new embodied contexts.