Warm Up!: An Experimental Project on Design For Social Innovation And Urban Regeneration

Abstract

The research aims to share the results from “Warm Up” Workshop - an experimental project held by Ph.D Product Design students from Sapienza University of Rome in collaboration with Saint Petersburg University (SPbU) - involving students from SPbU’s Graphic Design Master Degree Program. The objective is to investigate the topics of Design for Social Innovation and Design for Public Space in the social context of Vasilievskij Island in Saint Petersburg. Students were asked to propose a concept for a project that could improve the social experience of the users in that specific area of the city. The experimental and innovative aspect of the workshop is due to the fusion of methods and approaches typical of Product Design, such as the Human-Centered-Design, and the Avant-Gard heritage of Russian School, in order to design an improvement of the social experience through the tool of storytelling. By illustrating their concepts of products/services, they have developed a new practice in between the fields of Product Design and User Experience. The final result is to serve a hypothetical urban regeneration in terms of Social Innovation, designing the user experiences as storyboards with the classical structure of “before and after”. The storyboards were organized in a book that would narrate the final change in users behaviors. By “Research through Design” method, the workshop has evaluated a practice to enter in a new field of design through already-met tools, achieving the above mentioned objective.

Presenters

Tatiana Aleksandrova
Lecturer, Design, Saint Petersburg University, Russian Federation

Gianni Denaro

Mariia Zolotova
Assistant Professor / Deputy Head, Industrial Design, Xi'an Jiaotong-Liverpool University, Jiangsu, China

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design in Society

KEYWORDS

Design for Social Innovation, Public Space, User experience, Sociability, Storytelling

Digital Media

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