Thirteenth International Conference on Design Principles & Practices

Abstract

The purpose of this research is to understand the reason behind of business choices that major media corporations have made to adapt to the media ecosystem shift. At the beginning of media industry, contents were created by the media corporations and consumed by the audience in a one-sided way. However, the technological shift from TV to the online platform has the widespread impact on television program production decisions, distribution deals, and promotional strategies. Furthermore, significant advertising flow is interactively held by social media platform and Netflix is dominating the worldwide media industry market share including the major awards for TV programs. The major objective of this research is about the broadcasting corporations own unique way of dealing with this market development. By analyzing their decisions to research the new audience, work with the internet-famous producers, and adapt new concepts, we can get closer to the generation Z audience who is the future customer market at this moment. The information for this research was gathered from books, articles, and interviews and as a result, this thesis work can be used as an auxiliary material for creating a new content on TV and online platform.