Thirteenth International Conference on Design Principles & Practices

Abstract

In today’s oversaturated design scene, it has become a need of an hour for a design instructor to guide students on the thinking part of design. In the flow of making great design, many a times design learners tend to skip the ideation part of their projects and directly jump onto the execution. Realizing it as a threat, inspiring from design thinking and lateral thinking pedagogies, I created an ABC tool to make sure in the process of design-making, thinking never goes missing. It is the only way a designer in the coming time would be able to differentiate from the other designer. This tool helps young designers to break the complexities involved in design making process in a very simpler way and helps them to identify the main components of design process. This pedagogy encourages every designer to stay connected to the ideation part of any design-making process. I have been using this tool since 2016 and it has helped with class projects tremendously.