Abstract
The application of Design Thinking within a sports context, can be represented as a structure composed of three intersecting domains; Usability, Viability, and Feasibility. Usability relating to human performance, viability to sports business model innovation, and feasibility to the application of appropriate technologies and sports science. Innovation can therefore be optimised, where all three perspectives coincide. Understanding how innovation within teams can be supported by Design Thinking methods and tools, is of considerable interest to the sports business community. This paper examines how Design Thinking tools and methods, can be used to nurture user centred innovation in design teams. A case study approach based on the design and development of a novel healthcare and sport/fitness device examines the application of Design Thinking methods and approaches. The findings of the case study support the use of Design Thinking methods, as a way of incubating novel ideas to create innovative solutions, within new product and service development teams.
Presenters
Alexander WalkerAssociate Professor, College of Science and Engineering, Flinders University, South Australia, Australia
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Design Management and Professional Practice
KEYWORDS
DESIGN, INNOVATION, RESEARCH, PERSONAS, MAP, CUSTOMER, PROTOTYPE, TEST
Digital Media
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