Thirteenth International Conference on Design Principles & Practices

Abstract

This paper investigates the spatial communication of “Blended Space” as a cultural form of expression conveying the suggestive power between space and identity, innovation and tradition, consumerism and fashion. Essentially, this is an exploration of the aesthetic environment surrounding each of us that simultaneously constructs a specific spatial identity. Fashion spaces are dynamic work-in-progress, multi-disciplinary based environments becoming increasingly complex in both the physical and online domains. “Blended Space” is characterized by how its materiality is rendered meaningful within a social context where representations are shared, negotiated and instituted, therefore develops into a highly contingent product of how the material and the symbolic are socially mediated. The materialization of “blended space design” is to provide the individual with the experience of feeling a sense of spatial presence whilst acting directly with the physical and immaterial content of the blended space. The experiential element of the fashion blended spaces whose exponential use of digital solutions will increase more and more, which will bring ostensive solutions of development by looking for new classifying parameters capable of enclosing several simultaneous organizing relationships for consumer/audience engagement within the blended space.