Cultural and Consumer Relations of Editorial Design in the Digital Age

Abstract

This article searches through a survey in the specialized literature, researches companies and research groups about reading, books, readers and their particularities, to bring a collection of information that can contribute to the development of the publishing market, as well as to discuss the changes which have been happening in the production and consumption process of this sector. The main motivation is that professionals can have more and more aspects related to users as being of prime importance for future projects and business models, in the idea that reading liberates and helps the growth of a people. With the advent of new technologies and business models and interaction, in addition to easy access to an increasing amount of information by readers, design professionals. and publishing companies, have to be prepared to generate projects and models that can captivate the new generations of readers.

Presenters

Vagner Basqueroto Martins
Assistent Professor, Design and Fashion, State University of Maringá, Paraná, Brazil

Details

Presentation Type

Virtual Lightning Talk

Theme

Design in Society

KEYWORDS

E-book, Editorial Design, Reading, Publishing

Digital Media

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