Simplify to Persuade: Move Your Audience to Action

Abstract

How do you make your audience listen? How do you make them believe in your product/service? And when they do, how do you move them from belief to action? Through simplicity and persuasion techniques, we can have your target audience come to his/her most logical conclusion, which reflects yours. In other words, help buyers to buy. In this workshop, participants will learn different persuasion tactics and review case studies on how to use them.

Presenters

Mahmoud Arafa

Details

Presentation Type

Workshop Presentation

Theme

Visual Design

KEYWORDS

Design, persuasion, communication

Digital Media

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