Thirteenth International Conference on Design Principles & Practices

Abstract

In the past, apartments in South Korea were built to respond to housing demands in densely populated areas. Accordingly, the Mapo Apartments were built as the first apartment complex of South Korea during the early 1960s. In addition, despite the housing market having been developed as a supplier-centered market driven by sufficient demand, the 1997 Asian Financial Crisis resulted in the housing market bubble to subside and introduced greater demands for change. This resulted in the reorganization of the housing markets, which became centered on consumers. Thereafter, apartments in the housing market shifted from supplier-centered apartments to consumer-centered apartments. Moreover, large construction companies delivered effective brand communication by branding apartments via the differentiation of their unique planning elements. In light of this, this study aimed to establish basic research materials regarding the essential elements requirements to be selected when planning apartment complexes that fit the demands of the times. Basic research materials were established by analyzing the factors that induced changes in the planning of brand apartment complexes by each generation and by examining the correlations of apartment complex planning according to the times.