Abstract
This research provides guidance to companies seeking to initiate a process of internationalization, discusses possible strategies, and methodologies that can be followed to succeed in this process. It is based on a case study focused on Inditex group. Although it is descriptive research, it tries to give a clear focus to consider, on proven theories supported in addition to the strategic and operational structure of our case study. Our main results conclude in determining a variant strategy for each company, but come from the same schema international diversification, which is crucial part of business development. Its main strength should be good management skills.
Presenters
José G. Vargas-HernándezResearch Professor, Administration, University Center for Economic and Managerial Sciences, University of Guadalajara
Details
Presentation Type
Theme
KEYWORDS
Globalization Strategy Internationalization Diversification Development Management
Digital Media
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