Abstract
Today, we are small towns or big cities. We all have the same concern: to become known and be famous. Having a territorial brand, logo, or slogan, is the wish of all cities, and in order to stay connected with their environment this continues to take on more and more importance. In most cases, the initiative for cultural activities like festivals are taken by local authorities or the region as a whole. Culture has become an instrument of a strategy increasingly explicit national and international reputation.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
"City Marketing", " Logo", " Slogan", " Cultural Aspect", " Marketing Strategies", " Festival"
Digital Media
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