Identity and Language on Instagram

Abstract

The focus of the research is the language of Instagram as one of five most popular social networks in the world with 1.221 billion active users, 70% of them are young people under the age of 35. Frequent usage of slang, jargon, abbreviations, curse language, informal contractions, as well as the usage of emojis and symbols instead of words are typical in the language of young generation all over the world. The use of Global English in the Instagram sociolinguistic setting can be observed in the speech of native and non native speakers of English. The reasons of English code-mixing with other languages on Instagram can be explained by multiple reasons from catching users’ attention to low level of English language proficiency, or from expressing the opinion faster to additional creativity. The English usage on the Instagram is a sign of prestige and novelty, especially for younger generation’s identity.

Presenters

Irina Ustinova
Professor, English, Southeast Missouri State University, Missouri, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Identity and Belonging

KEYWORDS

Identity, Media Representation