Abstract
For the human being, the act of consuming food has greater importance than the mere fact of satisfying a biological need. Food evokes feelings of belonging and even local identity, especially when we talk about traditional gastronomy. The province of Manabí is known nationally for its exquisite dishes based on bananas, peanuts, seafood, cheese, and meat products, many of them ancestral and with great potential for international marketing. However, little has been done to quantitatively assess the economic, social, environmental, and anthropological importance of gastronomy in the province of Manabi. There is a need to document the impacts of traditional gastronomy, identify alternatives to preserve intangible heritage, and assess the possibilities of the evolution of traditional food to be marketed internationally without losing its identity. In this sense, this work contributes to the generation of information about the preservation of the intangible gastronomic heritage of Manabí. It proposes ways of evolution and commercialization of said heritage at an international level and the viability of applying to the intangible heritage list of UNESCO. The present study adopts a mixed sequential design with three components (1) situational diagnosis, (2) identification of anthropological implications and valuation of gastronomic resources, and (3) quantitative evaluation of innovation potentialities.
Presenters
Estefania BasurtoDestination Management Working Group Lead, Richardson Family SmartState Center of Economic Excellence in Tourism, University of South Carolina, South Carolina, United States Lizandro Molina
Profesor, Investigación, ULEAM, Manabí, Ecuador Xavier Alberto Basurto Cedeno
Professor, Administrative Sciences, Universidad Laica Eloy Alfaro de Manabi, Manabí, Ecuador
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Gastronomy, Identity, Heritage, Manabi, Marketing
