Eighteenth International Conference on Diversity in Organizations, Communities & Nations

Abstract

Today’s organizations understand the important role diversity and inclusion plays in success—how it positively contributes to organizational culture, marketplace competitiveness, and social responsibility. Do businesses understand how to celebrate it within marketing, advertising, and brand positioning? In 2018, we witnessed brand titans with endless resources, such as Dove, and H&M “miss the mark”. More now than ever, consumers expect advertising to speak to the full spectrum of their experience to engage them. Are your marketing and advertising efforts prepared to evolve and thrive in harmony with unforeseen and increasingly diverse audiences around the globe? This interactive session will outline the strategic marketing and business significance of diversity and inclusion with an opportunity for attendees to gain invaluable insight on how to strategically position their brand to connect with broad and diverse audiences.