Information, Medium & Society: Twenty-second International Conference on Publishing Studies

Abstract

After 7 years of textual research, interviews I conducted with 35 media professionals and marketing executives, industry experiences in various roles of marketing, branding, and communications, and participating in academic conferences and events, I completed my PhD dissertation (405 pages) which provides a(n): episodic history of Canadian R&B long overlooked in Canadian media and academia investigation of how Bieber, Drake, and Reyez broke into the music industry (networking and media) analysis of artists’ and companies’ digital marketing strategies critique of how racial and national ideologies still shape music genre classifications examination of Bieber’s, Drake’s, and Reyez’s participation in R&B, as racially diverse artists in 2020 when BLM Movements were reinvigorated evaluation of Bieber’s, Drake’s, and Reyez’s marketing & release of music during COVID-19 pandemic, when tours were cancelled