Abstract
As social media channels have been diversified, publishers are also trying to convey their experiences with books by producing various content on various channels. However, there are few success cases in branding publishers, not books. The study derives design patterns that effectively promote publishers on social networks by reviewing the social media content design satire of leading global publishing brands. Based on the number of hashtags, followers, and shares on social media, brands for case studies are selected, and design strategies that can be generalized are derived by comparing their content design elements with the dimensions of Brakus et al. (2009).
Presenters
Hoyoung HyunDirector, Publishing, UX Review, Seoul Teugbyeolsi [Seoul-T'ukpyolshi], South Korea
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Publishing, Social Media, Brand Experience, Experience Design, Content Design
