The Seventeenth International Conference on Books, Publishing & Libraries

Abstract

The paper covers planning, editing, designing, and marketing books based on readers’ user experiences in an era when information is overflowing and readers are escaping to new media like YouTube. To this end, the research methods used in user experience (UX) design will be applied to the publishing area to discover the hidden needs of readers and to reflect them in the overall publishing process. Nowadays, publishers are using social media and utilizing it for communication with their readers. However, most of them don’t know how to capture the reading experience and connect it to a new publication. Therefore, this study will propose new methods like “readers journey map” based on UX design for the publication process. At the same time, it will look at examples of leading Korean publishers creating and selling content through new media in consideration of their readers’ experiences.