Abstract
This paper sets out a theoretical approach to the understanding of arts programming and a framework for its analysis as a key element of strategic planning for venue-based organisations in the cultural sector. Programming is at the heart of artistic planning and yet it is a neglected area in the literature on arts management. There is a dearth of structured approaches or directly relevant theory to inform critical assessment of the programming choices which ultimately define the value, identity and dilemmas of arts venues in their many different operating contexts. Identifying the main programming models across music, theatre and the visual arts, the paper pinpoints key points of similarity and difference across sub-sectors and the categories of organisational activity included in a programming plan. It explores how planning decisions are made, and by whom, considering emerging models of participatory programming alongside the implications of more traditional approaches. The framework takes into account the aesthetic, practical, financial and temporal factors affecting programming decisions and the influence of location, venue type, scale and audience base on tendencies towards innovation or conventionality. Programming analysis emerges an important tool for checking vision, mission and espoused values against delivery. The framework is highly relevant for students and teachers of arts and cultural management. It also offers a resource for arts managers and trustees concerned with the implications of programming strategy on fundraising, resource management and audience development.
Presenters
Jonathan PriceLecturer in Creativity and Enterprise, School of Performance and Cultural Industries, University of Leeds, York, United Kingdom
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Arts Programming, Arts Management, Creative Strategy, Cultural Leadership, Strategic Analysis
