Abstract
The dawn of the image era in the 1950s led to a reconsideration of the methodology of art history. Since then, art critics and scholars have paid more attention to the role of the viewer in art and thus developed viewer-centered theories of art. Such changes, which greatly influenced the visual aesthetics of the 1960s, were carried over into the field of art history in the 1970s. This study discusses authors such as Clement Greenberg, Michael Baxandall and Svetlana Alpers, who place the experience of the viewer and visual culture at the center of their studies to examine the use of these components in the methodologies suggested by the new art history.
Presenters
Mei-Hsin ChenProfessor, ISSA School of Applied Management and School of Architecture, University of Navarra, Navarra, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
METHODOLOGY OF ART HISTORY, VIEWERS, VISUAL CULTURE, VISUAL STUDIES
