Project Pedro, Maquiladora, and American Propaganda Cartoons Made In Mexico

Abstract

During the Cold War, the United States Information Agency (USIA) created propaganda cartoons, made in Mexico and meant for a Spanish-speaking audience. Our research is twofold: we seek to to distinguish ideological and aesthetic relationships between two animation studios, the United Productions of America (UPA) and Dibujos Animados SA (DASA); and to focus on differences between outsourcing (maquila) to the Global South and the production of propaganda made to appear indigenous to the Global South, otherwise known as a maquiladora. Political cartoons are ripe for disseminating ideology and we explain how a particular US agency created a clandestine animation studio in a neighboring country for the sole purpose of spreading propaganda.

Presenters

Derek Larson
Professor, Computer Graphics Technology, Purdue Polytechnic Institute, Indiana, United States

Byron Davies
Teaching Professor, College of Philosophy, Universidad del Claustro de Sor Juana, Distrito Federal, Mexico

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

The Arts in Social, Political, and Community Life

KEYWORDS

Animation, Cold War, Film, Digital Archive, Propaganda, Cartoon, Outsourcing

Digital Media

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