Abstract
Emotion penetrates life, it exists as a feeling and an inner state of human beings in every day, and fills the interpersonal gap between people (Strongman, 1978). Emotions are not only a linear phenomenon, but also are feedback processes. Emotional resonance is crucial and has been highlighted in business marketing and everyday advertising. Ferreira, Brandão, and Bizarrias (2017) point out that positive or negative emotions can affect consumers’ responses.
Details
Presentation Type
Theme
2019 Special Focus—Art as Communication: The Impact of Art as a Catalyst for Social Change
KEYWORDS
Emotion, Resonance
Digital Media
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