Fourteenth International Conference on the Arts in Society

Abstract

This project is about rapid conceptualization and realization through sketches and reference material. Considering that we often as designers believe that we must spend time on something and get it right, this exercise is being given. I’ve given the same exercise in Shanghai while teaching at a design school there. The reality is we are in a time when maybe the most important aspect of the creative process is quickly making something to get it in front of someone. This idea of “the maker” is something that often spurs discussion in interaction design circles, but can be applied to any specialization. Recently “design thinking” has come to the forefront, which might be recognized looking at walls full of post-it notes using processes with complex names like affinity diagramming, card sorting and paper prototyping. In reality the process is cyclical, moving from concept, to making, to testing, over and over as quickly as possible. We work to pull out mistakes which can be critiqued and modified through a next iteration. The simplicity of the project, looking at existing watches and drawing them, one hundred of them, is reductionist. The project is in fact a process of quickly bringing an idea into a manifestation of that idea through sketching, then quickly making another sketch as a result of having made the first sketch.