Viktor is a full time lecturer and part time research fellow at the University of South Bohemia in Ceske Budejovice. He is teaching consumer behaviour, marketing research and e-business. His main research interests are in areas of market behaviour s
...MoreViktor is a full time lecturer and part time research fellow at the University of South Bohemia in Ceske Budejovice. He is teaching consumer behaviour, marketing research and e-business. His main research interests are in areas of market behaviour simulation and modelling (system dynamics and multiagent approach), use of management simulators in education, financial literacy and cooperation between academics and practice.
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Interdisciplinary Social Sciences
