MICRO-BIO

• Academics - Instruct and guide students at the post-graduate level in the following areas - Branding and Consumer Behaviour. Research Interests - Develop case studies esp in the area of social marketing and conducting gender studies. Training and..

  Academics - Instruct and guide students at the post-graduate level in the following areas - Branding and Consumer Behaviour. Research Interests - Develop case studies esp in the area of social marketing and conducting gender studies. Training and Consultancy - In the areas of branding, consumer behaviour and services marketing. Books Authoured - A text book on Consumer Behavior already published in the Indian market. Another book on Brand Management is at the manuscript stage. Less

EXPERIENCE

• Amity University Uttar Pradesh

• India

EDUCATION

Interests

• Business Management

• Management

• Entrepreneurship

• Marketing

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