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BIONOTE

  • I'm a professor at a business school in National Chung Cheng University in Taiwan. My research interest is in cultural identity, own brand management, and the cultural industry. I teach coureses in introduction to business, strategic management, and...More

EXPERIENCE

  • National Chung Cheng University
    • Management Department
    • Professor
    • Present

EDUCATION

  • Texas A&M University
    • PhD in Mangement
    • August 1984 to June 1991

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