MICRO-BIO

• I'm a professor at a business school in National Chung Cheng University in Taiwan. My research interest is in cultural identity, own brand management, and the cultural industry. I teach coureses in introduction to business, strategic management, and...More

  I'm a professor at a business school in National Chung Cheng University in Taiwan. My research interest is in cultural identity, own brand management, and the cultural industry. I teach coureses in introduction to business, strategic management, and reading in business news. In recent years, I've started to apply photo analysis to my research.

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EXPERIENCE

• National Chung Cheng University

  • Professor
  • Management Department
  • Present

EDUCATION

• Texas A&M University

  • PhD in Mangement
  • August 1984 to June 1991

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