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  • Sheldon Rocha Leal is presently the Director of Culture at a private school in Irene, Pretoria, South Africa. He is also the Director of Music at the school and the Head of Operations at the attached after school recreational music academy, which he...More

EXPERIENCE

  • University of Pretoria
    • Humanities
    • Part-Time Lecturer in Arts and Culture Management
    • January 2013 to August 2013

    He wrote and taught the Arts and Culture Management module for the BMus Honours students.

  • Centurus
    • Culture
    • Director of Culture
    • January 2012 to Present

    Director of Culture and Music at Southdowns College, a school owned by Centurus Colleges. He is also the Head of Operations at the Southdowns Academy of Music, an institution, which he founded and started in 2008, which belongs to the school.

  • Centurus
    • Music
    • Director of Music
    • February 2008 to Present

    Responsible for running and managing the music department recreationally and academically. He started the department, which he presently runs, instituting and enforcing the current business and academic models.

  • Educor
    • Sound Engineering and Music
    • Head of Music and Sound Engineering
    • January 2007 to December 2007

    Educor owns various educational brands including Damelin and City Varsity. This was a national position, in which he came up with policy that would govern all sound engineering and music education at Educor's brands.

  • Damelin
    • Sound Engineering and Music
    • Head of Contemporary Music and Sound Engineering
    • January 2005 to December 2006

    He was head of Sound Engineering and Music at one of Damelin's branches in Bramley, Sandton, Johannesburg. He was also a member of the national Damelin academic board, that oversaw various academic issues throughout the country.

  • National School of the Arts
    • Culture
    • Head of Popular Music
    • January 2004 to December 2004

    He was responsible for leading the Popular music department at this specialist high school. He would later consult for the school and became a National School of the Arts ambassador.

  • South African Qualifications Authority
    • Music
    • Music Standards Generating Body Member
    • January 2004 to December 2008

    He was a member of a committee that wrote the national music curriculum for the primary school level all the way up to higher education.

  • National Eisteddfod
    • Music
    • Curriculum Developer
    • January 2002 to December 2016

    He wrote the curriculum that would govern the entries of contemporary music participants in the National Eisteddfod. He was also a head adjudicator for the organisation.

  • Allenby Campus
    • Music
    • Part-Time Lecturer in Music Business and Music History
    • January 2001 to December 2005

    He was a part-time lecturer at Allenby in the Popular Music Department. He wrote and lectured the Popular Music History and Music Business curriculum.

EDUCATION

  • University of the Free State
    • PhD Music
    • February 2015 to December 2018

    This was a research PhD and the topic was "Transforming Higher Music Education in South Africa through the creation of a Music Industry related Baccalaureate".

  • University of Pretoria
    • MMus Musicology (Cum Laude)
    • February 2013 to April 2015

    This was a research masters and the topic was "Tertiary Music Education in South Africa: Meeting the needs of music students and the music industry". He received academic honours for this qualification.

  • University of Pretoria
    • BMus (Hons) (Cum Laude)
    • January 2011 to April 2013

    As part of this degree he majored in Technology in Music Education and Arts and Culture Management. He received academic honours for this qualification and was inducted into the Golden Key Honours society.

  • Eve Boswell Foundation
    • Certificate in Vocal Coaching
    • July 2000 to December 2000

    This was a certificate in which vocal coaching techniques are imparted and taught. He passed this qualification with distinction.

  • Eve Boswell Foundation
    • Certificate in Advanced Vocal Production
    • January 2000 to July 2000

    This is a certificate in which students are taught about different advanced vocal production techniques. He passed this certificate with distinction.

  • Allenby
    • Higher Diploma in Contemporary Musicianship, Production, Composition and Arrangement
    • January 2000 to April 2001

    He majored in Contemporary Music vocals, vocal training and composition and arrangement.

  • Eve Boswell Foundation
    • Certificate in Intermediate Vocal Production
    • June 1999 to December 1999

    This is a certificate in which students are taught about different intermediate vocal production techniques. He passed this certificate with distinction.

  • Eve Boswell Foundation
    • Certificate in Beginners Vocal Production
    • January 1999 to June 1999

    This is a certificate in which students are taught about different beginner's vocal production techniques.

  • Allenby
    • Diploma in Contemporary Musicianship and Management
    • January 1999 to April 2000

    He majored in vocals, dance and business management. He attained a distinction for this qualification.

  • Allenby
    • Diploma in Sound Engineering
    • January 1998 to December 1998

    He was the top performing student in his class and was awarded the "Golden Ear Award" for this achievement.

  • Bournemouth and Poole College
    • Diploma in Sound Engineering, Practice and Management
    • January 1998 to May 1999

    He specialised in Live and Studio sound engineering as well as marketing, public relations and bookkeeping.

  • University of South Africa
    • BA (Law and Psychology)
    • January 1995 to May 1998

    This was a Bachelor of Arts with a double major: Law and Psychology.

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