Dr. McBride is the Director of the Design Management Graduate Program at Pratt Institute. It was the first DM program accredited in the United States and now enjoys an international reputation for providing executive education for design professionals that will enable them to assume strategic roles in their organizations and create triple bottom line advantage by design. Dr. McBride received her business training at NYU’s Graduate School of Business and also earned an MA and Ph.D. from NYU specializing in Marketing and Media Communications and Systems Analysis with a focus on the design of organizational systems and management structures for peak performance. Dr. McBride is the founding partner of Strategies for Planned Change, an international consulting group specializing in strategic management and leadership development.
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The Constructed Environment
The Arts in Society
Organization Studies
Xue Bai
