Lynne Ciochetto’s research interests reflect her interdisciplinary background: sociology, anthropology, development studies and graphic design. Her recent focus has been the exploration of advertising and globalization in terms of social and cultura
...MoreLynne Ciochetto’s research interests reflect her interdisciplinary background: sociology, anthropology, development studies and graphic design. Her recent focus has been the exploration of advertising and globalization in terms of social and cultural change. 2 key areas have emerged: case studies of the globalization of advertising in specific countries: Russia, India, China, Vietnam and Thailand. Complementing this approach are thematic studies of the market sectors: men, children and women. Her latest research direction is an exploration of the environmental impact of the growth in consumption in emerging economies that is stimulated by advertising and the media. Another area of interest is the documentation of signage. She is currently writing a book for Routledge London: Advertising and globalization in the emerging economies of Brazil, Russia, India and China (to be published in 2011).
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Global Studies
