I am a senior designer & researcher. He focuses on assiting clients to improve their practice of human-centered design (HCD) and elevating their level of maturity with respect to designing user experiences. He is a mentor, evangelist, speaker, a...More
I am a senior designer & researcher. He focuses on assiting clients to improve their practice of human-centered design (HCD) and elevating their level of maturity with respect to designing user experiences. He is a mentor, evangelist, speaker, author, and facilitator; a strong voice advocating for usability via human-centered design. I believe that Information Architecture, as depicting a comprehensive understanding of a domain, is a critical foundation for the best user experiences. My priorities include metrics for continuous improvement as well as usability metrics for efficiency, effectiveness, and satisfaction. I am particularly interested in the positive effects that come from having the fortitude to resist feature creep and the insistence to focus on features that users truly need. I guide research regarding new modes of interaction and information visualization, as well as design practice and high-ROI usability methods.
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Design Principles and Practices
