Bob McClelland has worked in the UK Higher Education sector for 34 years. He is currently a Reader in Educational Technology, a Fellow of the Royal Statistical Society and Fellow of the Higher Education Academy. Initially a Chemist he has lectured i
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Bob McClelland has worked in the UK Higher Education sector for 34 years. He is currently a Reader in Educational Technology, a Fellow of the Royal Statistical Society and Fellow of the Higher Education Academy. Initially a Chemist he has lectured in Analytical Science at undergraduate and postgraduate level. For amost nineteen years he has lectured in Business Statistics, Decision Making, Management and Research Methods to undergraduates, postgraduates, Doctoral students and professional courses in Business. He is Programme Manager of 2 Masters programmes, a Faculty Enterprise Champion and Head of the Centre for Market Research Technologies at Liverpool John Moores University. Bob’s research is based upon corporate learning, utilizing new and emerging technologies (his doctorate) and evaluation of projects. He has written several textbooks and has published widely on Learning and Teaching technology issues in Business Education. He undertakes a range of consultancy activities for enterprises, local and national government (more recently in Health), and supervises more than twenty doctoral students in the UK and overseas. He is also a visiting Professor to Shanghai University and the MBA/Doctoral programme in Ramkhamhaeng University, Thailand.
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