Abstract
This paper describes research and design on how to engage millennials around the collection of the Great North Museum: Hancock at Newcastle, UK. For the museum to shift from a traditional institution to an open and social environment, the public should be involved. Involving the public is necessary to create a high-quality visitor experience. Extensive literature and empirical studies were conducted in different domains, the Hancock, millennials, participatory and engaging museum principles. The holistic approach resulted in a starting point for developing a framework for an overarching social museum activity. Within this framework, the four core-elements socialisation, meaning-making, escapism, and interaction are integrated into the visitor museum experience. The resulting design framework for an overarching social museum activity consists of a model for designing open-ended activities encouraging social interactions and prolong the experience outside the museum’s walls. A narrative architecture presents six different narrative spaces to activate participation and engage millennials around the collection on-site. In addition to these two models, thirteen design principles were formulated. The formulated design goal accompanied by an experience vision functions as a starting point for the design process.
Presenters
Jiayi JinLecturer, Architecture and Built Environment, Northumbria University, United Kingdom
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Museum experience, Participatory design, Narrative architecture
