Paralogic Design: The Genetics of Creativity

Abstract

Artificial Imagination: AI image-generating applications are described as powerful tools that, beyond their software and outcome levels, influence the creative process by prompting new ways of “human” reasoning. This includes verbalizing images, merging images with words, and thinking in more abstract, “ethereal” ways. There can be found essential parallels between the AI creative process and genetics, using concepts like Mendel’s Law of Segregation and Punnett’s Square to illustrate how AI generates multiple variations of an idea, akin to genetic traits passing through generations, the user acts as the discriminator in a “natural” selection process. The generation process of ideas also undergo a “life cycle” similar to living and organic forms (I.e., conception, birth, infancy, puberty, maturity, and decline). Hitting the target immediately is highly unlikely using AI tools, ideas need development, depuration and refinement in order to reach a “blossoming” stage. Conversely, the saturation of refinement can also lead to “overripping” of ideas. Accuracy is highly relative when prompting AI for images or ideas, outcomes usually range from underwhelming to those that exceed expectations. The user undergoes a creative ownership paradox, with a sense of shared authorship when AI contributes to the creative process. The integration of AI in creative processes changes the typical creative workflow, moving from a traditional human-input to a more iterative and interactive dialog with a collective consciousness.”Paralogic Design” seeks to enhance creative capacity through non-rational and self-constrained strategies, embracing a play between the logical, the intuitive, and the abstract in the creative process.

Presenters

Marcelo Ertorteguy
Faculty / Fabrication Lab Manager, School of Architecture, Florida International University, Florida, United States

Details

Presentation Type

Poster Session

Theme

2024 Special Focus—Images and Imaginaries from Artificial Intelligence

KEYWORDS

PARALOGY, PARADOX, STOCHASTIC, GENETICS, SYMBOLOGY, INTUITION, UNCONSCIOUS, CREATUVITY, CONSTRAINTS, CONTINGENCY