Fourteenth International Conference on The Image

Abstract

K-pop, an emblematic representation of South Korean popular culture, has emerged as a global sensation, transcending linguistic and cultural boundaries. At the heart of its appeal is not only K-pop’s musical prowess but also its visual dynamism, in which color assumes a crucial role. This study examines the intricate relationship between K-pop’s historical trajectory and its evolving color palettes, positing that colors in K-pop extend beyond mere decorative choices: they are potent tools that evoke emotions, set trends, and mold cultural perceptions. By navigating the historical arc of K-pop, this research highlights key phases where shifts in color paralleled societal, technological, and cultural transformations. Transitioning from the modest pastels of the 90s ballad era to the vibrant opulence of contemporary idol performances, colors in K-pop have reflected and influenced the zeitgeist of their times. Moreover, the study illustrates how the chromatic power of K-pop extends to fields like fashion, art, and design, both in South Korea and internationally. This study presents K-pop as an illuminating case study on the deep impact of visual identities, emphasizing the dual role of color as a mirror of K-pop’s historical journey and a beacon for its global influence and transformative power in an era of digital imagery.