Abstract
This paper investigates the resistance to mask wearing among Westerners, particularly Americans, during the COVID pandemic, with a focus on the concepts of “low context culture” and “high context culture” as well as the visual cultural tendencies of Westerners. The study delves into the influence of visual culture on cultural attitudes and the characteristics of low and high context cultures in relation to visual communication. By examining examples such as body language, eye expressions, emoticons, and the failure of the Hello Kitty character in the Western world due to its lack of mouth expression, the paper provides a deeper understanding of the underlying cultural factors contributing to the resistance against mask-wearing in Western societies.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
MASK-WEARING, COVID PANDEMIC, VISUAL CULTURAL TENDENCY, CULTURAL ATTITUDES
