Abstract
The ‘normalizing’ effect that repeated exposure to image content produces on people has mainly been related to the dangers and cruel effects of dealing with images of suffering. Little attention has been paid to the enhancement of specific gendered and stylized practices of self-presentation among users of fashion images via emotional experience evoked by fashion images as a vehicle to keep up with appearances and produce identity. In this contribution, in order to shed light on the vital role of emotional arousal and emotion management in the process of self-presentation/beautification, I tackle the relationship between emotional experience and visual representations of femininity by using an interpretive approach which combines visual methodology and in-depth interviews.
Presenters
Ambrogia CeredaAdjunct professor, Political Science/Sociology, Università Cattolica del Sacro Cuore Milan, Italy
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
2023 Special Focus—Images Do Not Represent Us, They Create Us: The Image and its Transforming Power
KEYWORDS
Visual sociology, Emotion management, Femininity, Gender roles