The Importance of Imagery in the Marketing of Higher Educational Programs: Looking Through the Lens of High Educational Leaders, Program Directors, and Educators

Abstract

How do we overcome the traditional images of classrooms to be able to reach broader audiences? Expanding the accessibility, diversity, and inclusion in order to bring education where education has not met the needs of all. This begins with leadership and flows down into program directors and ultimately lands into the hands of educators - breaking the barriers of systemic issues related to higher education accessibility. Not only are visual marketing images important, but what are we trying to project and represent when we are marketing programs, leading departments, and educating others.

Presenters

Susan Hope Tipton
Chair/Assistant Professor, Counseling, Mississippi College, Mississippi, United States

Jacqueline Bell
Assistant Professor, Psychology, Mississippi College, Mississippi, United States

Cindy Melton
Dean, School of Education, Mississippi College, Mississippi, United States

Details

Presentation Type

Innovation Showcase

Theme

2023 Special Focus—Images Do Not Represent Us, They Create Us: The Image and its Transforming Power

KEYWORDS

Leadership, Education, Counseling, Teaching, Marketing, Higher Education, Online/In-Person Education