Description

Professor and researcher at the Department of Audiovisual Communication and Advertising at the University of Malaga (UMA) since 2016. Previously, she has developed her professional career in different local, regional and national media, as well as in communication and marketing departments of different organizations. In addition, she has been a teacher and consultant in marketing and communication for various institutions and companies.

Doctor in Communication with International Mention of the Universities of Malaga, Seville, Cádiz and Huelva, Master in Strategic Management and Innovation in Communication (UMA) and Bachelor in Journalism (UMA), she has carried out research stays at HMKW Berlin (Germany) and Lancaster University (United Kingdom). She is a member of the IAMCR, in its Music, Audio and Sound and Visual Culture groups. She has published articles, book chapters and edited monographs in prestigious journals and publishing houses, she also participates in various research projects, in addition to belonging to the research group of the Junta de Andalucía Advanced Audiovisual Contents (PAIDI SEJ435). Her research lines focus on music festivals and music industry, cultural industries, visual culture and digital communication.