Eleventh International Conference on The Image

Abstract

The online poster presents the results obtained so far in the ongoing PhD research in design. The central object of this poster is the presentation of a model that is under construction, which contemplates the selected parameters arising from models of image reading together with the model of identification and brand diagnosis, thus developing a new model that supports and considers the codes of the image together with the elements present in the identification and brand identity models in order to complete the analysis of models already existing through the imagery component. We consider this one of the little explored elements in terms of the specification and detailing of most of the brands. We will show a new model that contemplates specified image codes through semiotic and rhetorical parameters that carry the brand’s DNA in its essence because we understand that if it is possible to define elements such as typography, symbols, colors, and a name adapted to a certain type of brand DNA, we also believe in the possibility of linking photography, iconography, and illustration elements that carry brand identity.