Abstract
This project is based on a collaboration between two public entrepreneurship incubators, Ceminem and Zaragoza Activa, with the subject of Graphic Design Applied to Product. In this project, students develop various design proposals for the graphic image of newly created companies that participate in the business incubation program. In this way, students actively learn not only the contents of the subject but also the treatment with the client, being their first experience, and in parallel they acquire knowledge about entrepreneurship. Entrepreneurs from different centers participate in a networking work focused on branding. The service-learning methodology facilitates the development of contact networks for students and their first clients, as well as reinforcing a user-centered work attitude. Participants meet in the different centers to carry out activities together and get to know their offer first hand. Innovation is based on: introducing students to the entrepreneurship ecosystem, turning a university exercise into a real job that includes the requirements of working with a client-user, and evaluating the satisfaction of all parties involved.
Presenters
Anna María BiedermannProfesora, Area of Graphic Expression, Universidad de Zaragoza, Spain Francisco Javier Galán Pérez
Associated Professor, Universidad de Zaragoza, Spain Camille Bertrand
Universidad de Zaragoza, Spain Natalia Muñoz López
Profesora, Departamento de Diseño y Fabricación, Universidad de Zaragoza, Spain José Luis Santolaya Sáenz
Profesor, Universidad de Zaragoza
Details
Presentation Type
Theme
KEYWORDS
Service learning, Entrepreneurship, Knowledge transfer, Branding
Digital Media
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