The Impact of Menu Calorie Information on Consumer Food Choices in Saudi Arabia: A Post-implementation Survey

Abstract

We investigated the impact of menu calorie labeling on consumers’ food choices and awareness. We used a cross-sectional survey of customers attending four food courts in Riyadh, Saudi Arabia. We used a convenience sample of restaurant customers aged ≥18 years who ordered at least one meal. Menu calorie labeling awareness and use were assessed, and calories purchased evaluated using participants’ order receipts. Descriptive, regression and chi-square analysis were undertaken to assess associations between variables. Six hundred and five consumers were surveyed, of which 59% were female. Over half (58%) noticed menu calorie information, and 30% reported using them for food selection. Correct definitions of calorie related terms were given by 15% of participants. Younger age (< 27yrs) and higher education participants were significantly more likely to use calorie information (p < 0.05). Those with awareness of calorie information purchased fewer calories, however this association was not significant (P=0.646). Promotion of calorie information may increase their use in the Saudi community. Studies of the long-term impact of calorie menu labeling are needed.

Presenters

Lulu Almutairi
Reseacher, Research and Studes Department, Saudi Food and Drug Authority, Ar Riya?, Saudi Arabia

Amani Alqahtani
Senior Researcher, SFDA

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Public Health Policies and Practices

KEYWORDS

Calorie, Regulation, Mandatory, Awareness, Menu Labelling

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