Abstract
Big qualitative research (big qual) is defined as datasets containing primary or secondary qualitative data with at least 100 participants extending opportunities for health science research in terms of generalization through big qual data collection and analysis (Brower et al., 2019). Previously, qualitative research was limited to small sample sizes within narrowly defined populations. Big qual can be used to conduct general population research without geographic boundaries while continuing to capture rich, descriptive data associated with traditional qualitative research and create the possibility of generating theory through larger sample sizes (Brower et al, 2019). When big qual is used in online environments where contact with participants can be maintained without typical constraints like access and location, the possibility of successful longitudinal wellness research can be increased. The purpose of this proposal is to 1) detail the creation of a quality of life based qualitative questionnaire 2) highlight recruitment strategies for online research with individuals working at home during COVID-19 and 3) provide innovative methodologies for research with an emphasis on sampling techniques to increase response. Optimization of respondent engagement will be discussed using SurveyMonkey® and social media platforms (e.g., Facebook). The phases of research innovation will be illustrated to provide practical guidelines for data collection and analysis. Strategic contingency plans to counteract research barriers such as the COVID-19 pandemic are described. After viewing this presentation, researchers will be able integrate novel methodologies such as big qual with existing methodologies in global health promotion and wellness research.
Presenters
Michelle Lee D'AbundoAssociate Professor, Department of Interprofessional Health Sciences and Health Administration, Seton Hall University, New Jersey, United States Paul Franco
Postdoctoral Researcher, Department of Interprofessional Health Sciences and Health Administration, Seton Hall University, School of Health and Medical Sciences, New Jersey, United States
Details
Presentation Type
Theme
Health Promotion and Education
KEYWORDS
Health Promotion, Health Sciences Research, Wellness, Health Education, COVID-19
