Tenth International Conference on Health, Wellness & Society

Abstract

Sterling health and wellbeing is the foremost priority for every nation. The United Nations’ third sustainable development goal, “Good Health and Wellbeing” focusses on the exterminating diseases and building up an impregnable public health care system. India, over many years, has developed a robust health care system to make India a disease-free nation against pandemic diseases like tuberculosis (TB). TB falls second behind HIV on the World Health Organization (WHO) list of pandemic diseases globally. In India, about 40% of the population suffers from TB, and accounts for 23% of TB cases worldwide. This study focusses on the nationwide campaign launched by the Government of India, “TB Harega Desh Jeetega,” to make India TB free. It evaluates the role of digital media in eradicating TB through the campaign. The study tries to probe the achievements and limitations of this campaign from April 2015- March 2019. It reveals the major challenges that India faces in terms of health-care, and the strategies employed for eradication. The arguments presented cover the campaign effectiveness, and to know if it was a success or not. This empirical study is interdisciplinary, covering communication studies, health, and humanities. The findings divulge that the public health initiatives need public-private participation, with the government acting as a fulcrum, and the modern platforms of social media can prove to be an effective tool to spread messages far and wide with help of a staunch campaign to bring about considerable change in the society towards making India disease free nation.