Tenth International Conference on The Constructed Environment

Abstract

This paper is about designing an architectural space based on customer demands. Currently, the architecture and building industry engages customers in the early stages of the design process. They are consulted for different aspects of the building and environmental features.They can affect the cost and schedule of the design and provide the guidelines for the general requirements of the design and how the design should proceed.The main goal is to please the customers and increase profitability by providing the right design services.There has been several interesting considerations in regards to quality in the quality management area. Different theories suggest approaches to how to view customers in relation to quality and the product that is offered.In this paper, the customers are categorized based on Kano model. Four different types of customers are introduced and the method of designing for each type of customer is discussed. The goal of this paper is to develop an outline for customer requirements in the architecture industry. The paper uses the Kano model as a reference to identify and recognize the types of customers. This paper is based on the relationship of architect, designer, and customer. The discussion first outlines the Kano model and how the customers are categorized by this model. Second, it reviews the types of customers that can be identified by the architects - satisfied, dissatisfied, and delighted. Lastly, it applies the designing method for each type of customer in a studio space example.