Nineteenth International Conference on Technology, Knowledge, and Society

Abstract

Creative tourism has been developed from the idea of creative economy in order to add invaluable on experiences of creative tourists. Traditionally, creative tourist gains authentic experiences from local tourism provider, or called personal interpreter. This review articles investigated relevant creative tourism researches especially in Thailand and found researches since 2011 to present. In addition, this also discovers role of non-personal interpreters such as, advances in communication and technology, social media, and website in helping both creative tourists and also local creative tourism providers participate more actively, as well as motivating and increasing level of participation which is crucial condition of creative tourism. For example, reviews information from previous creative tourists on social media that attract new comer of creative tourists to decide to participate more level of participation; creative tourists receive information from searching, comparing, evaluating, and sharing creative tourism experiences before, during, and after the journey; creative tourists learning earlier from advertisement, mass media, and online information; two-way communication between creative tourists and local tourism providers via social media and website.

Presenters

Umaporn Muneenam
Lecturer, Environmental Management Department, Faculty of Environmental Management, Prince of Songkla University, Songkhla, Thailand

Pongbaworn Suwannattachote
Environmental Management, Faculty of Environmental Management, Prince of Songkla University, Songkhla, Thailand