Abstract
The concepts of medical, health, and care represent central factors to address when creating healthcare content for and sharing health and medical information with different audiences. Cultural perspectives of these ideas can, however, complicate the expectations individuals use to assess and use healthcare information. As the nature of healthcare context and related communication practices become increasingly international, intercultural, and cross-cultural in nature, individuals doing communication work in the healthcare sector need to understand and address such factors to create effective and successful materials. This study introduces a framework for identifying and addressing such factors when creating content for audiences from different cultural backgrounds. Called “ecology of care,” this framework can help individuals working in communication areas generate healthcare content that meets the needs and expectations of audiences from other cultures.
Presenters
Kirk St.AmantProfessor, Center for Health and Medical Communication, Louisiana Tech University, Louisiana, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Care, Cognition, Communication, Culture, Design, Health, Healthcare, Human-factors, Medical, Usability
