Abstract

Research shows that women cyclists are an underrepresented group and suggests gender and cycling should be investigated. Through utilizing a co-design approach, a platform would be designed to empower women cyclists by gathering, building a network and empowering one another to make cycling accessible to women cyclists leading to a sustainable lifestyle. In-depth interview questions utilized the Futures Thinking Triangle to aid users of the platform through integrating their worldviews in the design process with the broader goal of achieving a desired future, one of an equal gender representation in the cycling world. Women Cyclists’ contextual forces, trends and emerging challenges faced were explored. Preliminary findings suggest that women cyclists present a need to connect and locate other women cyclists and display a preference for a medium to discuss cycling related their themes and experiences influenced by their gender identity. Preferences include but are not limited to, a forum or chat room, cycling stop share, to improve mechanical knowledge of the bicycle and to meet other women cyclists who share a similar cycling identity and goals. The platform design attempts to fulfill these needs and a pilot test would be executed with a user-testing phase among interviewees.

Presenters

Naimi Ismadi
Student, MA Industry and Service Innovation, National Cheng Kung University, Tainan Municipality, Taiwan

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Social Realities

KEYWORDS

Gender, Community, Platforms, Cycling, Sustainable lifestyles

Digital Media

Videos

Downloads