With digital technologies facilitating the information sharing and knowledge exchange, virtual communities have become a global space that could facilitate consumers’ information search. This proposal examines how technologies have changed Internet users' information sharing behaviors and discusses the influence of cultural diversity in electronic word-of-mouth (eWOM) communication. Specifically, this proposal argues an important role of culture in information sharing in virtual communities by examining how new technologies have shaped and impacted the knowledge exchange process.
Technologies, Information Sharing, Cultural Diversity, Electronic Word-of-Mouth
Technologies in Knowledge Sharing
Paper Presentation in a Themed Session
Shu Chuan Chu
Associate Professor, College of Communication, DePaul University