Abstract
Transnational corporations have strategic communication as an intangible value. In this sense, values such as sustainability and the approach to sustainable development objectives become a central axis of the communication strategy towards stakeholders. The websites of the 100 most important multinationals in Latin America have been analyzed and under the 17 development goals of the 2030 agenda, a content analysis is carried out to determine the degree of importance that sustainability has in the corporate agenda. Then, a survey of the communication directors of 20 multinational corporations to analyze the decision making in terms of sustainability communication and their dialogue with the most influential communities is considered.
Presenters
Andrés GiraldoAssociate Professor, School of Communication, Universidad de Medellín, Antioquia, Colombia
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Economic, Social, and Cultural Context
KEYWORDS
Sustainability, Sustainable Development Goals, Strategic Communication, Transnational Corporations
