Twentieth International Conference on Environmental, Cultural, Economic & Social Sustainability

Abstract

This study marks a significant foray into the evolving landscape of luxury fashion, focusing on the transformative effects of innovative recycling business models. It unveils the New Recycle Luxury Business Model (NRLBM), a pioneering approach that intricately weaves the grandeur of luxury fashion with a profound commitment to environmental responsibility. This research addresses a critical gap in current literature, examining the recalibration of consumer perceptions and the reshaping of purchasing behaviors in a sector traditionally defined by exclusivity and indulgence. Employing a rigorous blend of empirical investigation and theoretical analysis, this work illuminates the complex intersections of luxury, sustainability, and consumer dynamics. It critically assesses how the integration of recycling and upcycling practices within the luxury fashion realm challenges and enriches traditional narratives of luxury consumption. The study highlights the pivotal role of green value perception and consumer awareness in driving the luxury market towards a more sustainable, ethically conscious future. Grounded in a robust experimental framework and enriched by diverse consumer insights, the findings reveal a significant paradigm shift. The allure of luxury fashion is increasingly being defined not just by craftsmanship and exclusivity, but also by its ecological impact and ethical integrity. This research offers groundbreaking implications for luxury brands, consumers, and the broader fashion industry, advocating for a sustainable renaissance that seamlessly integrates luxury appeal with environmental stewardship.