Abstract
The pursuit of sustainability in business has become a paramount global imperative, with enterprises recognizing the need to integrate innovative practices that address environmental, social, and economic challenges. This research explores diverse pathways to sustainability innovation from the perspective of businesses, shedding light on key strategies that propel organizations towards a more sustainable future. One pivotal avenue is the adoption of circular economy principles, wherein businesses transition from linear production models to circular frameworks that prioritize reusability, repairability, and recyclability. This paradigm shift not only minimizes waste but also fosters a more sustainable approach to resource utilization. Concurrently, green product development emerges as a vital strategy, urging businesses to invest in research and development focused on eco-friendly solutions. Energy efficiency and renewable energy play a pivotal role in the sustainability journey. Businesses are increasingly integrating energy-efficient technologies into their operations and embracing renewable sources such as solar and wind power. This not only aligns with environmental goals but also positions companies for long-term cost savings. Furthermore, the sustainability discourse extends to supply chain management, prompting businesses to assess and mitigate the environmental and social impacts of their supply chains. Employee engagement and education, regulatory compliance, transparent reporting, and collaborative partnerships further enrich the landscape of sustainability innovation in business. As companies navigate these pathways, they not only enhance their environmental stewardship but also position themselves as responsible corporate citizens in an era where sustainability is synonymous with long-term success.
Presenters
Senthil K NathanAssociate Dean - Public Relations, Management, SRM Institute of Science & Technology (Deemed to be University), Trichy, Tamil Nadu, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Sustainability Energy efficiency Employee Engagement Business
Digital Media
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